THE IDEA

In the world of The Sims, you rule.
No one can tell you what to do or how to do it.
Have fun. Be powerful. Mess with life.

THE CASE STUDY

THE FILM

We got to introduce The Sims to a whole new generation of gamers by inviting them to mess with life. You Rule is about self-expression, experimentation and getting to play by your own rules. It’s about having fun and feeling powerful. Because in the world of The Sims, you rule.

INSTAGRAM VIDEOS

We shot You Rule with the intention of using every scene to target different demographics in different channels. In these short Instagram videos, we were able to focus on each scene and let the story play out in its entirety.

Influencer partnership

We also teamed up with Zach King (the "Vine Magician") to produce a couple short You Rule themed videos. This campaign was really aimed at bringing The Sims to our consumers in an organic way. We wanted to be everywhere they were already looking.

TUMBLR GIFS

These simple animated GIFs performed amazingly well on Tumblr garnishing thousands of shares and conversations.