The Idea
From the womb to the boardroom, we are all at war. There's a soldier in all of us.
THe Film
With over 25 million players around the world, you'd be surprised who plays this game. We showed this by street casting real players and using normal everyday wardrobe.
OOH
We shot all of our street cast in the same fashion as the keyart.
Call of Duty Experience
Activision wanted to give back to their incredible Call of Duty fans by inviting them to an awesome in-person experience.
Hundreds of gaming stations with every Call of Duty game to date.
A paintball field built to replicate the fan-favorite game map Scrapyard.
A Navy Seal/Jeep experience with off-roading and a live-fire breach and clear.
*I did not produce this video.
An armory full of every weapon used in every Call of Duty game.
Training Pit recreation
Ziplines
Concerts
Call of Duty XP was a great success. Thousands of fans had experiences they will never forget, solidifying their love for Call of Duty.
GAMEPLAY Ads
A reprise of our Burger Town fry cook for a fun DLC trailer.
A good old-fashioned grindhouse trailer.
Sometimes a song choice makes all the difference.