The idea
The rush of the heist.
The glory of the getaway.
The thrill of the hunt.
The triumph of the takedown.
Get a piece of the action.
THE CASE STUDY
360˚ HEIST
We gave our consumers the visceral feel of a bank heist by giving them a 360˚ view from the POV of the loot. (Watch it on a mobile device, it's the most fun.)
The site is no longer up but you can learn more about how we hacked browsers and rigged the camera below
experience drivers
Short teasers driving to the 360˚ Heist.
We used GIFs on Twitter to highlight the 360˚ view in the Heist.
E3 Announce Video
A short teaser to get everyone excited about the new theme of Battlefield Hardline. Battlefield is typically a military themed game and we needed to play up the Cop and Criminal genre. EA ended up using this footage for the intro to the game as well.