The idea
Let’s talk about how we do “healthy.”
Not the head stand on a paddleboard,
never ate a doughnut in our lives, healthy.
Or the perfectly organized refrigerator, healthy.
The REAL healthy.
No more go big or go home.
It’s progress over perfection.
It’s going for a walk,
choosing the stairs,
putting down your phone,
taking a breath.
Little choices.
Little choices that are different for all of us.
However You Healthy. Naked.
THE FILMS
Our films show small little health choices in the hyper stylized way we are used to seeing professional athletes at the top of their game.
Creating a voice
If we were going to show normal healthy people, we should speak like them too.
